Charmson Life
长申超市

2025

Close
This project delivers a comprehensive brand upgrade for the traditional supermarket Charmson Life, breaking the deep-seated public stereotype that supermarkets only serve basic, functional shopping needs. We proposed the core brand proposition: Everyday life holds simple beauty; ordinary moments bring deep joy, anchored by the slogan: Charmson's Pick, Vision for Life. Using four core brand genes—relaxed, joyful, warm, and curated—we have constructed a complete brand system that balances neighborhood warmth with modern, refined aesthetics. This redefines the community quality supermarket, transforming grocery shopping from a simple chore into a healing experience of savoring everyday beauty.

本项目为传统商超「长申超市」完成全方位品牌升级，打破大众超市仅满足刚需采购的固有刻板印象，我们为其提出「常见生活美好，深感日常喜悦」的品牌核心主张，以「长申之选，生活之见」作为品牌slogan，用「松弛、愉悦、温度、质选」四大品牌基因构建一套兼顾生活烟火气与现代精致审美的完整品牌体系，重新定义社区品质生活超市，把购物从简单的采买行为，转化为感受日常美好的治愈体验。